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HOW TO STAY FOCUSSED
AND BUILD YOUR BUSINESS |
by:
Matt Bacak |
You have a detailed
business plan, which showed the overall intent of your company.
You presented the business plan to your bank before start-up and
they submitted funding in the amount that you both deemed acceptable.
The original business plan contained the basis of the procedures
that will help you stay focussed while the company grows. Let's
examine some of these processes that you will use to give your
business the focus it needs to grow and succeed.
1. A marketing plan. If sales are a part of your operation (and
it seems that some form of selling is always a big part of every
company), then, you will need to have your sales group focussed
on a marketing plan. Short term and longer-term analysis should
be a part of this planning and will likely contain an analysis
of your competition, market potential and sales projections. Be
careful not to fall into the trap of letting “the business take
care of itself”, stay focussed at all times and be sure your managers
are tuned into this market monitoring regularly, nothing is more
defeating to the general manager/owner than to be told by a sales
manager…I didn't see that coming! YIKES!
2. Accounting procedures. If sales are important, then the need
to stay focussed on receiving the proceeds from sales is equally
important. Accounts payable, expenses and accounts receivable
need to have fixed procedures in place to allow money to flow
freely through the company coffers. Focussing on these procedures
at regular weekly and monthly meetings will put the accounting
and marketing groups on the same path. A rift between marketing
and accounting is a common bureaucratic occurrence; so don't be
surprised if one point you hear from someone from sales state,
“We make the money here, how come I have to live by their rules?”
Getting these two operations to stay focussed on a bottom line
results oriented approach is a regular part of an owner's job
description.
3. Human resources. If you have ever worked for a manager, who
considered his employees as expenses rather than assets, then
you will be familiar with the need for managers to stay focussed
on human resources within the company. A manager who is fixated
on staff reduction regardless of their accomplishments will create
an atmosphere of fear. Certainly, no one wants to be grossly over-staffed,
but a good owner/manager will focus on keeping adequate employee
base numbers, and ensure continuing training, safety programs
and top of the line employee benefits. It's your campground, why
not have “happy campers?”
4. Selling your business. This does not mean selling in the true
literal sense. It means focusing on being sure your company image
is one that is the envy of your competitors and is known in the
business world as a first class operation. You can do this by
having key managers attending industry conferences. Be clear and
tell them that their focus at these seminars is to network, thoroughly
gathering as much new information that they can. They should also
'sell' other attendees on the importance and efficiency of their
company in the industry. Upon their return, have follow-up meetings
with these managers where they will report in detail on what they
have learned. Managers attending conventions and seminars should
take opportunities to enjoy themselves, nevertheless, they will
be the “face” of your company, it's wise be sure that they focus
on making them business meetings, and not all “playtime.”
If planning, organizing, staffing, direction and control are five
major factors in managing a company, staying focussed throughout
the process, is paramount!
About the author:
Matt Bacak became "##1 Best Selling Author" in just a few short
hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success
Stories.
Discover The Secrets http://promotingtips.com
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